Beauty Roundtable

Thank you for checking out this request for participants in our research event.

We are M80inc., and we’re a small design studio in Cincinnati doing some consumer research with young women who are active users of cosmetics for one of our clients in the Beauty category. We want to know what you think about a range of Beauty products, and we’re interested in meeting several of you for an extended conversation.

We plan on hosting a small event at a business site in Covington, KY on October 6, from 6:00-8:00pm. There will be about 6 participants and 2-3 designers from M80 to guide the conversations, talk about the products you love, the ones you don’t, your unique approach to cosmetics, and new and exciting trends in Beauty products. We’d love to meet with you and learn about what you see as the next ‘must-have’ products. If you think this sounds like fun, let’s meet and talk shop. Just fill out the attached form below and we will get back to you.

Applicants who are selected will receive $75 cash for their time.

First Name

Last Name

Age

Phone (555) 555-5555

Email Address

Please indicate how often you use Beauty products (daily, weekly, monthly)?

What are your preferred brands for lips?

What are your preferred brands for eyes?

What are your preferred brands for face?

What are your preferred brands for skin (hands, arms, legs, torso, etc)?

What are your preferred brands for eyebrows?

What are your preferred brands for eyelashes?

What are your preferred brands for hair?

What are your preferred brands for nails?

How much do you typically spend on all Beauty products in a given month?

How do you learn about Beauty now?

What types of Beauty products will you splurge on? How often?

What types of Beauty products will you buy more frugally?

What do you value more in a Beauty product — consistency or innovation?

Which Beauty brand is the most innovative? Why?

Which Beauty brand is the most consistent? Why?

Which brand is the most boring or unimaginative?

Where do you buy the majority of your Beauty products?

Where do you buy those products that you splurge on?

Please list the all the retailers where you’ve purchased Beauty products in the past 30 days:

How does your make-up compliment/enhance your favorite outfit?

How many times per day do you touch up your make-up?

How many times will you redo your make-up in a given day? What are the reasons why?

Do you have any “home-brewed” Beauty regimen tricks or unusual approaches to your make-up?

Which celebrity/public figure do you admire for their beauty regimen and/or sense of fashion?

Are there any new or ‘trending’ Beauty products that you want to or have shared with friends?

How often do you and your friends share new Beauty product ideas?

Where do you seem to find the majority of Beauty trends?

Which Beauty brands do you see as up-and-coming? Are any on the decline?

If you could “invent” a new Beauty product, what would it be, and why?