We are obsessed with all thingsWe are a family of designers and engineers, with a passion for culture, and an addiction for all things new and unique. M80 is not just our job, it’s our lifestyle and we live it everyday.
We Do Killer Work
Gorilla Shipping Tape
Barilla Sauce Jar
Gorilla Shipping Tape
Growing your business sometimes requires a calculated risk that can have you squaring off against some very big competitors who have a long head start. Luckily, Gorilla was already well known for its insanely strong adhesives, so the migration into packaging tapes was a natural progression. In developing the dispenser for this wider and stronger tape, M80 incorporated numerous features born of client and consumer insights. We felt that the roller-burnisher would deliver optimal adhesion to box surfaces, the sculpted ergonomic grips mean you can maintain a solid grip, and the ability to stand upright allows for ease of merchandising at retail.
Car-Freshner has been around the automotive air freshening block a few times. You may have seen one or two of their ‘Little Trees’ products hanging ironically from car mirrors worldwide. But PERK is intended to address the needs of more refined car owners who still seek the fragrance management scents, albeit in a more sedate and discrete manner. The package needed to reflect this elevated sophistication of the luxury car demographic, yet still maintain the cost-efficiency of a product available at big-box and automotive-specialty retailers alike.
Confection is easily one of the most competitive and cut-throat categories to compete in at retail. Innovating, let alone dominating the breath mint subcategory can be a tall order, so you have to bring your A-game. In redesigning the inefficient custom package that TicTac Chill was almost consigned to, we offered a more elegant and simple approach that also offered different serving options to consumers. Creating a shape that was reminiscent of the brand mark further reinforced TicTac’s long-held dominance in breath mints.
Surface blasting with different materials such as sand or glass beads can be very messy and chemical coating removers leave a second job to be addressed in their clean-up, often with quite hazardous materials. Blasting with dry ice pellets at very high speeds removes those issues and limitations because the pellets strike and remove the offending paint or mildew, and the dry ice merely falls to the ground to evaporate. M80 was asked to develop a new applicator gun where challenges included detailed ergonomic considerations, aesthetics, and product use adaptation. Our new design configures into 2,486 (and counting) unique versions for a wide range of work situations.
Barilla Sauce Jar
Standing out in the ‘Sea of Red’ that is the pasta sauce aisle in grocery stores worldwide was a core requirement for the launch of their first custom sauce package. M80 offered Barilla a new approach to the challenge by communicating physical brand equities and themes inherent to the pasta category at large: freshness, flavorful, and conviviality. Our process spanned concepts, refined directions, prototypes and package engineering through to North American and subsequently global launches.
Countering competitive threats from high-end brands like Fiskars and low-end price fighters from off-shore suppliers was the central business challenge we addressed for Gilmour. Learning from many consumer interviews conducted in their own backyards offered insights into the real world gardening issues that they face. M80 delivered designed solutions that we engineered for client manufacturing assets where material selection and CAD file development were central to ergonomic excellence over a wide array of user hand sizes and gardening needs.
How can you anticipate consumer needs
if you first don’t explore what makes us human?
One thing that keeps us stoked on design is the opportunity to serve consumers while we also service clients.
Learning more about them as we get inside the lives of shoppers and users of the products we design is our greatest reward.
What’s the difference to you?
All successful innovation requires risk.
We understand the pressure that your organization feels to deliver new products and packaging more effectively and efficiently. Our approach to design and development gets you to the critical new ideas that you need to stay ahead of the market.
Let’s get together and discuss these challenges and how M80 can support your brand. Whenever possible, we prefer to meet in person so we can offer a more detailed and lively discussion where we can outline our approach to your success.
When most zig left, we zag right.
We have the reputation for “cracking the code” on tough challenges by finding solutions in adjacent or completely unrelated categories. Inspiration can be found almost anywhere, especially when you know where to look. Because you know what they say about following the lead dog — the view never changes. We love an ever-changing view.
Good enough is never good enough
Destroy status quo
M80 believes that “good-enough” is not what clients, or their brands, need to grow. Our passion for developing new products and packaging drives our desire to create new IP for client organizations.
Why deliver ‘more of the same’ when you can create something new and ownable?