Tic-Tac Chill

Confection is easily one of the most competitive and cut-throat categories to compete in at retail. Innovating, let alone dominating the breath mint subcategory can be a tall order, so you have to bring your A-game. In redesigning the inefficient custom package that TicTac Chill was almost consigned to, we offered a more elegant and simple approach that also offered different serving options to consumers. Creating a shape that was reminiscent of the brand mark further reinforced TicTac’s long-held dominance in breath mints.