Car-Freshner has been around the automotive air freshening block a few times. You may have seen one or two of their ‘Little Trees’ products hanging ironically from car mirrors worldwide. But PERK is intended to address the needs of more refined car owners who still seek the fragrance management scents, albeit in a more sedate and discrete manner. The package needed to reflect this elevated sophistication of the luxury car demographic, yet still maintain the cost-efficiency of a product available at big-box and automotive-specialty retailers alike.