Countering competitive threats from high-end brands like Fiskars and low-end price fighters from off-shore suppliers was the central business challenge we addressed for Gilmour. Learning from many consumer interviews conducted in their own backyards offered insights into the real world gardening issues that they face. M80 delivered designed solutions that we engineered for client manufacturing assets where material selection and CAD file development were central to ergonomic excellence over a wide array of user hand sizes and gardening needs.